https://www.roanecreative.com/partnership-for-a-drug-free-america-1 daily 0.75 2019-01-20 https://static1.squarespace.com/static/5c3e718fcef3726aa35f5b8f/t/5c3fdc741ae6cf056f48730b/1547689138114/Screen+Shot+2019-01-16+at+5.37.15+PM.png The Partnership at Drugfree.org https://static1.squarespace.com/static/5c3e718fcef3726aa35f5b8f/5c3fd908562fa7fc89762928/5c3fdb352b6a2851985be940/1547851697767/ The Partnership at Drugfree.org Most parents don't know how to have an effective conversation with their kids about drugs. This commercial speaks to those parents in an impactful way and points them into the right direction – The Partnership at Drugfree.org https://static1.squarespace.com/static/5c3e718fcef3726aa35f5b8f/5c3fd908562fa7fc89762928/5c3fdb351c8655f752d6e601/1547688757365/ The Partnership at Drugfree.org https://static1.squarespace.com/static/5c3e718fcef3726aa35f5b8f/5c3fd908562fa7fc89762928/5c3fdb83f950b7e303b05ae7/1548004975035/ The Partnership at Drugfree.org A little weed can be a sign of a much bigger problem for adolescents. This commercial impactfully illustrates this fact, while steering parents towards a helpful resource. https://static1.squarespace.com/static/5c3e718fcef3726aa35f5b8f/5c3fd908562fa7fc89762928/5c425928c74c507d878e5523/1547852124206/Screen+Shot+2019-01-18+at+2.51.32+PM.png The Partnership at Drugfree.org https://www.roanecreative.com/netflix-1 daily 0.75 2019-01-16 https://static1.squarespace.com/static/5c3e718fcef3726aa35f5b8f/t/5c3ec84ec07b0841abe1cd1f/1547618382357/ Netflix https://static1.squarespace.com/static/5c3e718fcef3726aa35f5b8f/5c3ec83d4d7a9c53a5c336a2/5c3ec84bcd8366be4a2ccdad/1547618382357/Screen+Shot+2019-01-15+at+9.56.37+PM.png Netflix https://static1.squarespace.com/static/5c3e718fcef3726aa35f5b8f/5c3ec83d4d7a9c53a5c336a2/5c3ec91b03ce646dc64b927a/1547618592442/Screen+Shot+2019-01-15+at+10.01.18+PM.png Netflix https://static1.squarespace.com/static/5c3e718fcef3726aa35f5b8f/5c3ec83d4d7a9c53a5c336a2/5c3ec91faa4a990be6fe03ab/1547618596517/Screen+Shot+2019-01-15+at+10.01.28+PM.png Netflix https://static1.squarespace.com/static/5c3e718fcef3726aa35f5b8f/5c3ec83d4d7a9c53a5c336a2/5c3ec924562fa7371d16b008/1547618600682/Screen+Shot+2019-01-15+at+10.01.08+PM.png Netflix https://static1.squarespace.com/static/5c3e718fcef3726aa35f5b8f/5c3ec83d4d7a9c53a5c336a2/5c3ec92aaa4a990be6fe0430/1547618612477/Screen+Shot+2019-01-15+at+10.01.52+PM.png Netflix https://static1.squarespace.com/static/5c3e718fcef3726aa35f5b8f/5c3ec83d4d7a9c53a5c336a2/5c3ec92e352f53180ec3cc49/1547618610872/Screen+Shot+2019-01-15+at+10.02.06+PM.png Netflix https://static1.squarespace.com/static/5c3e718fcef3726aa35f5b8f/5c3ec83d4d7a9c53a5c336a2/5c3ec96bc2241b06b6b83398/1547618671190/Screen+Shot+2019-01-15+at+10.04.02+PM.png Netflix https://www.roanecreative.com/tgi-fridays-1 daily 0.75 2019-01-18 https://static1.squarespace.com/static/5c3e718fcef3726aa35f5b8f/t/5c42530c6d2a73254c3a8101/1547849950850/ TGI Friday's We conceived the world's first Facebook-based brand character and went about creating content that would support his persona online. His name was Woody, and he publicly made a bet with TGI Fridays that, if he could get a half a million people to 'fan' him on Facebook, TGI Friday's would award them with a free burger. Crazy, right? Well, we did it. Er, Woody did it. In fact, in the end, he got 1 million fans and each one of them got a free burger at TGI Friday's. Sales were through the roof. TGI Friday's got lots of attention, as did the campaign. It even won a Webby. https://static1.squarespace.com/static/5c3e718fcef3726aa35f5b8f/5c3fb99c898583417a03e325/5c3fbaf10ebbe861bd7712c5/1547849950850/Screen+Shot+2019-01-18+at+2.16.16+PM.png TGI Friday's We conceived the world's first Facebook-based brand character and went about creating content that would support his persona online. His name was Woody, and he publicly made a bet with TGI Fridays that, if he could get a half a million people to 'fan' him on Facebook, TGI Friday's would award them with a free burger. Crazy, right? Well, we did it. Er, Woody did it. In fact, in the end, he got 1 million fans and each one of them got a free burger at TGI Friday's. Sales were through the roof. TGI Friday's got lots of attention, as did the campaign. It even won a Webby. https://static1.squarespace.com/static/5c3e718fcef3726aa35f5b8f/5c3fb99c898583417a03e325/5c3fba76ed62feca188ac6c5/1547680321678/ TGI Friday's https://static1.squarespace.com/static/5c3e718fcef3726aa35f5b8f/5c3fb99c898583417a03e325/5c3fba98c74c50645b05b2dc/1547850508003/ TGI Friday's As Woody’s popularity grew he began to drown in his own stardom. https://static1.squarespace.com/static/5c3e718fcef3726aa35f5b8f/5c3fb99c898583417a03e325/5c3fba41bba2236212c0fe56/1547850508007/ TGI Friday's Needless to say, Wendy’s didn’t think this piece of web-content was funny at all…but the brand didn’t budge and kept running it. https://static1.squarespace.com/static/5c3e718fcef3726aa35f5b8f/5c3fb99c898583417a03e325/5c3fbab9f950b7a923e914ae/1547850508008/ TGI Friday's Woody’s girlfriend wasn’t a big fan of all the fans Woody was getting. https://static1.squarespace.com/static/5c3e718fcef3726aa35f5b8f/5c3fb99c898583417a03e325/5c4252b2575d1f3ad44f1a06/1547850462972/Screen+Shot+2019-01-18+at+2.22.52+PM.png TGI Friday's https://www.roanecreative.com/the-road-to-sydney daily 0.75 2019-01-17 https://static1.squarespace.com/static/5c3e718fcef3726aa35f5b8f/t/5c41072a758d460ebc781b62/1547765546303/ The Road to Sydney - 'The Road to Sydney' THE ROAD TO SYDNEY is a twelve episode documentary film staring comedian Lee Evans and a plethora of Adidas athletes preparing for the 2000 Summer Olympics in Sydney, Australia. It aired as content on ESPN, the BBC and FOX SPORTS, while managing to appeal to an international audience online at roadtosydney.com. https://static1.squarespace.com/static/5c3e718fcef3726aa35f5b8f/5c3ebf944d7a9c53a5c2e6a4/5c40ccec575d1f419180fd6a/1547765546303/ The Road to Sydney - 'The Road to Sydney' THE ROAD TO SYDNEY is a twelve episode documentary film staring comedian Lee Evans and a plethora of Adidas athletes preparing for the 2000 Summer Olympics in Sydney, Australia. It aired as content on ESPN, the BBC and FOX SPORTS, while managing to appeal to an international audience online at roadtosydney.com. https://static1.squarespace.com/static/5c3e718fcef3726aa35f5b8f/5c3ebf944d7a9c53a5c2e6a4/5c4104834ae237ac6a81ab7a/1547764874431/ The Road to Sydney - The Road to Sydney https://static1.squarespace.com/static/5c3e718fcef3726aa35f5b8f/5c3ebf944d7a9c53a5c2e6a4/5c40cc6c562fa72bb081dd1a/1547765546287/ The Road to Sydney - 'Olympian Nicolas Kiefer' https://static1.squarespace.com/static/5c3e718fcef3726aa35f5b8f/5c3ebf944d7a9c53a5c2e6a4/5c40d0f8352f5396d76fb407/1547765546297/Screen+Shot+2019-01-17+at+11.03.26+AM.png The Road to Sydney - 'Seven-time Olympic Champion, Simona Amanar.' https://static1.squarespace.com/static/5c3e718fcef3726aa35f5b8f/5c3ebf944d7a9c53a5c2e6a4/5c40d11d7ba7fc7a4bcc84ab/1547765546360/Screen+Shot+2019-01-17+at+11.05.54+AM.png The Road to Sydney - 'Olympian, Alexander Leipold' https://static1.squarespace.com/static/5c3e718fcef3726aa35f5b8f/5c3ebf944d7a9c53a5c2e6a4/5c40d6d7b8a045d302d88c9b/1547753175003/ The Road to Sydney THE ROAD TO SYDNEY is a twelve episode documentary film staring comedian Lee Evans and a plethora of Adidas athletes preparing for the 2000 Summer Olympics in Sydney, Australia. It aired as content on ESPN, the BBC and FOX SPORTS, while managing to appeal to an international audience online at roadtosydney.com. https://static1.squarespace.com/static/5c3e718fcef3726aa35f5b8f/5c3ebf944d7a9c53a5c2e6a4/5c40d5fc8a922d71170b073a/1547752984460/ The Road to Sydney - 'The Road to Sydney' THE ROAD TO SYDNEY is a twelve episode documentary film staring comedian Lee Evans and a plethora of Adidas athletes preparing for the 2000 Summer Olympics in Sydney, Australia. It aired as content on ESPN, the BBC and FOX SPORTS, while managing to appeal to an international audience online at roadtosydney.com. https://static1.squarespace.com/static/5c3e718fcef3726aa35f5b8f/5c3ebf944d7a9c53a5c2e6a4/5c40d5ad7924e876577203ae/1547752897484/ The Road to Sydney - 'The Road to Sydney' THE ROAD TO SYDNEY is a twelve episode documentary film staring comedian Lee Evans and a plethora of Adidas athletes preparing for the 2000 Summer Olympics in Sydney, Australia. It aired as content on ESPN, the BBC and FOX SPORTS, while managing to appeal to an international audience online at roadtosydney.com. https://static1.squarespace.com/static/5c3e718fcef3726aa35f5b8f/5c3ebf944d7a9c53a5c2e6a4/5c3ebfb9c2241b06b6b7d1e8/1547616333060/ The Road to Sydney https://static1.squarespace.com/static/5c3e718fcef3726aa35f5b8f/5c3ebf944d7a9c53a5c2e6a4/5c3ec04bf60e7c175d2b756e/1547616185237/ The Road to Sydney https://www.roanecreative.com/dish daily 0.75 2019-01-17 https://static1.squarespace.com/static/5c3e718fcef3726aa35f5b8f/t/5c3fbe2421c67ceae2d2e73d/1547681343533/Screen+Shot+2019-01-16+at+3.28.07+PM.png Dish Network https://static1.squarespace.com/static/5c3e718fcef3726aa35f5b8f/5c3fbd328a922d4f0f34b9ad/5c3fc338575d1f362b6332da/1547769276004/Screen+Shot+2019-01-16+at+3.28.07+PM.png Dish Network - 'Dish Network Campaign' There’s noting worse than paying too much for cable. No, seriously. Nothing. https://static1.squarespace.com/static/5c3e718fcef3726aa35f5b8f/5c3fbd328a922d4f0f34b9ad/5c3fc415352f53aaa1acb7d4/1547747708787/Screen+Shot+2019-01-17+at+9.52.28+AM.png Dish Network - 'Plastic surgery' https://www.roanecreative.com/cocacola daily 0.75 2019-01-16 https://static1.squarespace.com/static/5c3e718fcef3726aa35f5b8f/t/5c3f4c9721c67c3d28f2bcaf/1547652247003/ Coca-Cola https://static1.squarespace.com/static/5c3e718fcef3726aa35f5b8f/5c3f4c4f40ec9a01b8dc3bd6/5c3f4c6c4ae237f91b7b8ec2/1547652247003/ Coca-Cola https://www.roanecreative.com/work daily 1.0 2019-02-14 https://static1.squarespace.com/static/5c3e718fcef3726aa35f5b8f/t/5c477c6440ec9a50cd15c2e1/1548188795070/Screen+Shot+2019-01-14+at+9.22.06+AM.png Work https://static1.squarespace.com/static/5c3e718fcef3726aa35f5b8f/t/5c477c328a922d0603dee88f/1548188755315/Screen+Shot+2019-01-14+at+9.22.22+AM.png Work 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https://static1.squarespace.com/static/5c3e718fcef3726aa35f5b8f/t/5c4e89620e2e72918506bb21/1548650855851/Screen+Shot+2019-01-27+at+8.45.25+PM.png Work https://www.roanecreative.com/chotto-motto daily 0.75 2019-01-17 https://static1.squarespace.com/static/5c3e718fcef3726aa35f5b8f/t/5c3e9b9a352f53180ec1760f/1547606959103/Screen+Shot+2019-01-15+at+5.13.58+PM.png T-Mobile https://static1.squarespace.com/static/5c3e718fcef3726aa35f5b8f/5c3e9b451ae6cf74baf1cf62/5c40a377575d1f362b6b6e1c/1547746354450/T-Mobile+Nocturnal+image.png T-Mobile - T-Mobile Television I had the pleasure of being lead writer and creative director on T-Mobile during the Catherine Zeta Jones years - a time when mobile subscribers were charged extra for making daytime calls...can you believe that? https://static1.squarespace.com/static/5c3e718fcef3726aa35f5b8f/5c3e9b451ae6cf74baf1cf62/5c40a3cf7924e82bb99f19aa/1547741803913/T-Mobile+You+image.png T-Mobile - 'You' https://www.roanecreative.com/new-project daily 0.75 2019-01-18 https://static1.squarespace.com/static/5c3e718fcef3726aa35f5b8f/t/5c4116e6bba2234c6dc1e431/1547787712101/edited.jpg New Project - 'Olympic Tennis, Nicolas Keifer' https://static1.squarespace.com/static/5c3e718fcef3726aa35f5b8f/5c41073c758d460ebc781c10/5c4107f8562fa7ac2d681288/1547850719503/ New Project https://static1.squarespace.com/static/5c3e718fcef3726aa35f5b8f/5c41073c758d460ebc781c10/5c410b3f7ba7fc4b2e130bbe/1547766608991/ New Project - The Road to Sydney THE ROAD TO SYDNEY is a twelve episode documentary film staring comedian Lee Evans and a plethora of Adidas athletes preparing for the 2000 Summer Olympics in Sydney, Australia. It aired as content on ESPN, the BBC and FOX SPORTS, while managing to appeal to an international audience online at roadtosydney.com. https://static1.squarespace.com/static/5c3e718fcef3726aa35f5b8f/5c41073c758d460ebc781c10/5c410778352f5319796bc4f3/1547765657556/ New Project https://static1.squarespace.com/static/5c3e718fcef3726aa35f5b8f/5c41073c758d460ebc781c10/5c4108177ba7fc4b2e12deef/1547850771454/ New Project https://static1.squarespace.com/static/5c3e718fcef3726aa35f5b8f/5c41073c758d460ebc781c10/5c410b142b6a28c13eeb3405/1547766554571/ New Project THE ROAD TO SYDNEY is a twelve episode documentary film staring comedian Lee Evans and a plethora of Adidas athletes preparing for the 2000 Summer Olympics in Sydney, Australia. It aired as content on ESPN, the BBC and FOX SPORTS, while managing to appeal to an international audience online at roadtosydney.com. https://static1.squarespace.com/static/5c3e718fcef3726aa35f5b8f/5c41073c758d460ebc781c10/5c4108a47924e8399952ad36/1547850918324/Screen+Shot+2019-01-17+at+3.01.26+PM.png New Project - 'Olympic Gymnast, Simona Amanar' https://static1.squarespace.com/static/5c3e718fcef3726aa35f5b8f/5c41073c758d460ebc781c10/5c4108dbb91c916355e1ea96/1547769512803/Screen+Shot+2019-01-17+at+3.02.13+PM.png New Project - 'Olympic Wrestler, Alexander Leipold' https://www.roanecreative.com/new-project-5 daily 0.75 2019-01-20 https://static1.squarespace.com/static/5c3e718fcef3726aa35f5b8f/t/5c44a693aa4a995fe6a808bc/1547849121495/ Vault Soda - Vault Energy Soda Vault is an energy soda owned by Coca-Cola. It's primarily sold in the south as a direct competitor to Mountain Dew and it's particularly popular among young men who are looking for a bit more kick in their soda; men who pride themselves on getting the job done... and then some. https://static1.squarespace.com/static/5c3e718fcef3726aa35f5b8f/5c41125b032be4afbca20c69/5c4112e76d2a73472de203b2/1547849121495/Screen+Shot+2019-01-17+at+3.41.51+PM.png Vault Soda - Vault Energy Soda Vault is an energy soda owned by Coca-Cola. It's primarily sold in the south as a direct competitor to Mountain Dew and it's particularly popular among young men who are looking for a bit more kick in their soda; men who pride themselves on getting the job done... and then some. https://static1.squarespace.com/static/5c3e718fcef3726aa35f5b8f/5c41125b032be4afbca20c69/5c41131588251bf8eada4e77/1548002963679/Screen+Shot+2019-01-17+at+3.42.01+PM.png Vault Soda https://static1.squarespace.com/static/5c3e718fcef3726aa35f5b8f/5c41125b032be4afbca20c69/5c411fe3c74c503bade00097/1547771905738/Screen+Shot+2019-01-17+at+4.37.21+PM.png Vault Soda https://static1.squarespace.com/static/5c3e718fcef3726aa35f5b8f/5c41125b032be4afbca20c69/5c411334b8a0452e0f3f1a84/1548002963676/Screen+Shot+2019-01-17+at+3.41.39+PM.png Vault Soda https://static1.squarespace.com/static/5c3e718fcef3726aa35f5b8f/5c41125b032be4afbca20c69/5c4113e61ae6cffed62f4d38/1548002963678/Screen+Shot+2019-01-17+at+3.48.19+PM.png Vault Soda https://www.roanecreative.com/bmw daily 0.75 2019-01-18 https://static1.squarespace.com/static/5c3e718fcef3726aa35f5b8f/t/5c4260f20ebbe858cecbd885/1547854066962/ BMW https://static1.squarespace.com/static/5c3e718fcef3726aa35f5b8f/5c42606203ce6438e2b22128/5c42607f4d7a9cfd53bb1e5b/1547854066962/Screen+Shot+2019-01-18+at+3.26.49+PM.png BMW https://www.roanecreative.com/hitachi-vantara daily 0.75 2019-10-08 https://static1.squarespace.com/static/5c3e718fcef3726aa35f5b8f/t/5d9d0b820a060845b6e11a9c/1570573186599/ Hitachi Vantara https://static1.squarespace.com/static/5c3e718fcef3726aa35f5b8f/5d9d0afca2b4275178908aea/5d9d0b3405d9f92c9c67c282/1570573186599/ Hitachi Vantara https://www.roanecreative.com/about-1 daily 0.75 2019-01-31 https://static1.squarespace.com/static/5c3e718fcef3726aa35f5b8f/t/5c4805c11ae6cfa56b4c039f/1548223963281/Screen+Shot+2019-01-22+at+1.18.58+PM.png About https://www.roanecreative.com/new-page-48 daily 0.75 2019-01-19 https://www.roanecreative.com/tgi-friday-case-study daily 0.75 2020-01-23